One of the best ways people can beat exhaustion and fatigue is to get a massage. Massages help in boosting our physical and mental health. However, the Covid-19 pandemic has played spoilsport by shutting down all the massage parlours and spas. Hence, customers can utilize a popular massage service app like Soothe to get instant relief from their hectic lifestyle.
What is the Soothe app and how has it been so successful in the market?
- Soothe is a famous personal wellness service provider – based in Los Angeles in the United States of America (USA). Trained massage therapists provide different types of massages and personal care services for millions of customers.
- It earns a whopping $30.4 million in revenue – every year.
- Soothe offers a range of massages like – Chair, Deep Tissue, Prenatal, Sports, Swedish, and Theragun Percussive Therapy.
- It provides different skincare services in the form of – facial (acne, age defy, anti-stress, and hydrate) for both men and women.
- Soothe also gives other services like – hair cutting and spray tanning (dark, light, and medium).
- Soothe has raised several million in funds – to expand its business operations to Australia since its launch in the American market in August 2013. This has helped the online platform to compete heavily with the Zeel massage app, which emerged in December 2012.
“Entrepreneurs aiming to become the king of the personal wellness market can partner with a skilled app development company for creating a customized on-demand massage app like Soothe. Experienced developers will curate well-functioning Android and iOS apps for customers and massage therapists. A modern web panel helps in the instant acceptance of bookings. An advanced admin dashboard assists in controlling the day-to-day business activities efficiently. “
What are the major highlights of a marvellous Massage service app like Soothe?
Sale of Apparel – An Uber like app for massage also sells fashion accessories like eco-friendly bags, face masks, hats, hoodies, and T-shirts for male and female customers. The users can place their orders through the e-commerce store.
Sale of Beauty and skincare products – A magnificent massage is assured for customers as they can purchase branded peel pads, eyecare kits, and Retinol creams.
Soothe Plus Membership Plan – Regular customers can become premium members by using the Soothe Plus plans available both monthly and yearly. The users get numerous benefits like bulk booking options, exclusive offers, free cancellation facilities, and handsome discounts.
Soothe Wellness Card – The on-demand massage app like Soothe offers valuable gift cards both for individuals and business enterprises. The e-gift cards can be easily shared by existing customers with family members and friends. Corporate companies can also reward their employees with the Soothe Wellness Card.
Soothe At Work – Workers of private companies and startups can get numerous services like Assisted Stretching, Chair massage, Hand massage, Meditation, Table massage, and Yoga. A dedicated account manager is available 24×7 for ensuring timely approval of online bookings.
Flexible cancellation of services – Soothe Plus members can cancel their massage services anytime through either the mobile app or web. Besides that, unused massage credits will not expire even after cancellation. The users can utilize those credit points by resubscribing after a certain period.
Seamless integration with the Therabody Store – The Uber for massage app is integrated with the Therabody Store. Therabody is a well-known tech wellness company located in California. It sells a wide variety of percussive therapy products (Theragun Elite, Pro, and Prime) to interested customers.
A captivating Content Management System (CMS) – The entrepreneur can utilize the CMS to post informative articles and blogs that will be read by millions of customers. It includes insightful content on cannabidiol (CBD), injury prevention, mental health, self-care, stress management, and therapy.
Acceptance of numerous payment methods – Users can pay for the availed massages through Apple Pay, cash, credit cards, debit cards, Google Pay, PayPal, Soothe Gift cards, and Venmo.
Provision of 24×7 technical support – Round-the-clock customer support is provided via email, live chat, and phone to resolve any issues faced by customers.
A Rating and Review System – Users can rate the quality of the massage services on a scale of 1-5. They can share feedback about the behaviour and professionalism of the massage therapists.
Complete compliance with the CCPA – An on-demand massage app like Soothe fully follows all the guidelines and regulations of the California Consumer Privacy Act (CCPA). This ensures adequate protection of the personal data of customers and massage service providers.
Analyzing the business model of an Uber like app for massage
Entrepreneurs can mint millions of dollars by imposing booking cancellation fees, a commission from massage therapists for each appointment, monthly and yearly membership plans, registration charges from masseurs/masseuses, sale of beauty care items, fashion accessories, and massage equipment through an online store, and transaction processing fees from an Uber for massage app.
The significant expenses will be on paying salaries for the massage therapists and other employees, maintenance of massage equipment, and offering coupons and gift cards to customers.
What are the expectations from the future of an Uber for massage app?
The global personal care services market will skyrocket to a humongous value of $488.9 billion in 2025. North America and Asia-Pacific regions will witness the highest demand for professional massages.
The focus of on-demand massage apps like Soothe will be on using organic products. Geriatric massages also need to be provided for senior citizens. As they expand their business scope, high-quality massage chairs, equipment, and oil also need to be purchased.
What is the total cost of on-demand massage app development like Soothe?
The budget for creating a massage service app like Soothe is divided into numerous stages like business analysis, market research, UI/UX designing, creation of the prototype, front-end and back-end development, testing, launching the solution, and implementing well-planned promotional campaigns.
Favourable trends like better Internet connectivity and increased smartphone usage by customers will help entrepreneurs earn more revenue from On-demand massage service app like Soothe. Hence, futuristic business visionaries can team up with a competent app development company now for establishing a game-changing on-demand massage app like Soothe soon.