In the past years the real estate industry has gone through a major transformation because of the technologies. The Covid 19 pandemic has also pushed the situation and created new opportunities for real estate operations in the digitized world. New and effective marketing ideas and strategies that one can adopt to build real estate business forward are emerging. For different reasons, real estate video marketing strategy is a great way that can uplift your real estate business and for buyers to connect with the houses on a bigger level which make video a greater medium for the brand expansions.
How Video marketing works as a strategy?
Video marketing is an art that not everyone is gifted with. It is something that is perfected with practice. Real estate marketing improves connection with the clients by using the real estate video marketing strategy. It tells a story that creates sales. The benefit of video marketing is making deeper connections with the customers with moving images. Your client is not buying a house because of the two car garage or the double oven but because they want a home where they can have family nights, gatherings and more.
10 effective ideas for real estate marketing agents
1.Creating an brilliant website
Create a website that is user friendly and helps the buyer or the seller understand real estate policies, techniques, rules and regulations. The website will allow many potential customers to form the first impression so updating it regularly and posting about new properties is important. Building your own website blog that has all the information to help the local and out of town sellers and buyers also works well.
- Facebook Ads, Instagram Ads
As we all know, people spend more time on social media platforms. And because of this you should put ads on these websites as social media is a great platform. You can also use real estate video marketing strategy for creating the ads as it will provide clear and eye catching information about the business. Facebook and Instagram make online real estate marketing easy and very effective. The Facebook messenger ads are the latest ads on the social media platforms.
- Gathering reviews and the testimonials
If you have worked with some clients and had a good experience working with them then you can ask them to share their reviews. Putting these reviews on your website is a good idea for marketing and you can also share them to social media handles to generate sales. Many customers, while checking websites, search for reviews and testimonials. So these will come in handy.
Zillow Is a great platform for buyers to search for homes. Zillow primary agents can help you in listing out quality leads and in growing your business.
- Creative video incentives
Video of company listings and listings about what you can do and hold is a great idea. You can share these videos on your social media handles. People nowadays are more into videos which are short and beneficial. Also, adding a caption with all basic information is again a great way of marketing because many people don’t like sound and prefer to read . In the field of marketing, real estate marketing strategy brings a great catch of potential clients. Another way in which it can help is by sharing the videos with different agents of your company.
6.Offering the valuation for capturing the leads
Including a home valuation page on your website so the property owners can visit and can understand by seeing how much a house will cost without taking any charge. There are mainly 2 types of valuation: one is landing pages that you can create and the other is instant valuation and delayed valuation. In the instant valuation, you will build a website too and for that, you need to hire a dedicated developer who can create a custom tool and integrate it into the website. In delayed valuation you have to go the extra mile and inspect the property to give an estimate.
- Leverage influencer marketing
The real estate influencer marketing is about collaboration and content. If you are sharing the content on your website you collaborate with the influencers who will build a social media handle of your real estate company that will extend the online reach. Influencers also use the real estate video marketing strategy for promoting the real estate business because of these videos they gain more followers and it is a benefit for both the company and the influencers.
8.Sending fridge worthy postcards
Postcards make a great impression on the recipients. Postcards are about promoting yourself and your company. Postcards can also be about being a part of the community or about growth.
- Highlighting home photography
Photos are a wonderful way of selling homes. Investment in professional photography should be the first thing in mind if you want to sell a house quickly. You cannot catch the attention of potential buyers without good photographs.
- Creating content that is unique and interesting
People take interest in unique advertisements and in the clever taglines, people crave for interactive content for real estate agents, and content marketing helps in building trust. Sharing useful content helps in positioning you as an authority and removes the buyer’s fears about your credibility.
The tactics of online marketing and its trends are shifting constantly but there are advantages if you stick with it. There is a wide range of strategies and mediums by which you can reach quality prospects online.
Best real estate marketing is driven by SEO optimization content which resonates with a large section of the targeted audience. We hope the above tips will help you do great real estate marketing.