Okay, now you know the characteristics of the millennial generation. But, how do you get their attention to buy?
Here are ten strategies that you can practice to reach the millennial market!
1. Build Digital Presence
Because millennials routinely do activities in the digital world, of course your business must also switch to a digital platform.
It’s easy, you can follow the following three steps:
1. Start from the easiest and most free, which is creating a social media account.
2. After that, create a website as a place to offer your product or service.
3. And don’t forget to register your business with Google My Business. So the chances of your business appearing on Google’s search pages are even greater.
The point is, never get tired of building a digital presence. The more platforms you use, the more likely it is that potential buyers will find your business.
2. Practice Soft Selling when Promoting
Millennials tend to believe more in a product if the product is able to offer clear solutions, not just words.
Therefore, when offering products to millennials, focus on the benefits of the product.
In other words, you need to do soft selling, which is the art of promoting without looking like a promotion.
Then how do you do soft selling? First of all you have to get to know your prospective buyers first. Find out what their problem is, and find out how your product solves it.
By being solution-oriented, your brand will appear to be more than just a business, it is a problem solver.
3. Take advantage of interactions via social media
Does your business frequently reply to comments on social media? Good, because this is a plus point for millennials.
That way, this is a sign that your business will not hesitate to interact with its customers.
One brand that is using this strategy is Netflix. On their Instagram account, they often reply to comments from their followers.
The way to reply is unique. Unlike other brands that use a language style that tends to be formal, they often make jokes in their comments. In this way, Netflix is able to successfully familiarize itself with the connoisseurs of its service.
4. Accepting Cashless Payments
Not only millennials are entering the digital platform, but their wallets too. According to IDN Times research, around 77% of millennials prefer to transact using a debit card or e-wallet.
Therefore, of course you must provide cashless payment options on your website. No need to worry, it’s easy.
If you are using WordPress, you can use plugins like Midtrans or Xendit. With this plugin, your online shop can accept payments from various e-wallets.
5. Offer a Loyalty Program
Above, you have learned that millennials tend to be more loyal to certain brands. That’s why loyalty programs are the right way to reach them.
But, what exactly is the loyalty program?
So, loyalty programs are marketing strategies that aim to keep buyers coming back. Usually by inviting them to become members or offering a point system.
6. Share Your Business Goals
Millennials are not fans of frontal promotional styles. So, one way to get their attention is to share your business goals.
By telling your business story, potential buyers can feel that your business is relatable. So, it is not impossible that they are interested in becoming a customer of your brand.
Thus, people who agree with Eatsambel’s principles will certainly be encouraged to buy their products.
7. Use a Unique Design
Millennials are a generation that is not only sensitive to technological developments, but also sensitive to design.
That’s why you should avoid designs that are careless or look old-fashioned when promoting products to millennials.
But, what kind of design looks attractive to millennials?
One of the tips that you can practice is to make a unique and authentic design.
8. Take advantage of FOMO (Fear of Missing Out)
FOMO is a situation where someone is afraid to miss the news or not be updated. Therefore, they feel compelled to follow whatever is happening.
According to research, 69% of millennials experience FOMO every day, some even every hour.
Sometimes, FOMO can encourage millennials to shop spontaneously. Therefore, you can put it into promotion.
9. Engage Influencers
More than 50% of millennials will buy products promoted by influencers. This is normal, considering that many millennials are active on social media. And influencers often decorate their homepage.
Influencers themselves are people who have influence on social media, usually characterized by a large number of followers. His profession also varies, from YouTuber to politician.
So, if you want to take advantage of the “influence” of influencers, you can involve the influencer when doing promotions.
10. Take advantage of Positive Recommendations and Reviews
In fact, 66% of millennials are motivated to buy products if they see positive testimonials or reviews.
So, if you want to encourage millennials to buy, you just have to show that the product sells and is liked by many people.
You can take testimonials from various platforms. Starting from the online marketplace or the review column on Google My Business. Make sure your products and services are also of high quality, so that you get positive reviews.
Then, where should you display the review? Lots. You can place it on your social media accounts or on the main page of your website.