Motion graphic design is essential for your brand’s marketing strategy and allows you to connect with your target audience more effectively than chunks of text or still image. Not only can you engage new and existing customers, but you can engage them for a long period of time and anyone in business knows that keeping your audience engaged is the best and quickest way to gain their trust and turn them into happy, long-term clients/consumers.
When you build trust through video motion graphics, you can grow your business and showcase your products and services to a wider audience thanks to the emergence of digital and other forms of mobile tech.
In this post, we’ve put together the top 6 reasons why you should work with a motion graphic designer for your next brand or product campaign.
They can transform your brand image with innovative animated content
Branding is all about establishing a positive image in the minds of your target audience and motion graphics are one of the great ways that your business can do this. Not only do graphic videos capture the attention of your target audience, but they also allow them to connect with you on a deeper level.
Whether you are running a brand campaign or want to create a video that highlights your brand’s ethos and values, motion graphics can help you do just that through plenty of eye-catching and engaging visual and audio content.
They can simplify your service through animated video
Most companies need longer than 30-60 seconds to explain their product or service but with people’s attention spans getting shorter and shorter (especially on social media) still images or text-heavy posts will no longer cut it. You need to get your audience’s attention quickly and one of the best ways to do that is with motion graphic design.
One of the biggest benefits of using motion graphic videos is that they allow you to simplify complex products or services and add more value to your consumers with plenty of engaging visuals (graphs, diagrams, illustrations). This can be absorbed quicker 60,000 faster than lengthy blog posts.
Cost effective option if you want engaging content for your business
One of the biggest benefits to working with a motion graphic designer is the fact that it is incredibly cost effective if you want to engage more customers. Video marketing should be informative as well as entertaining, but most importantly of all it needs to be authentic.
By working with a motion graphic designer, they can ensure that you are building genuine content that is true to your product or service and this can help you build trust with your consumer base. Whether you need an explainer video, a campaign video or a social media ad, when you implement motion graphic design to your digital marketing strategy you can increase your clickthrough’s by up to 50 per cent.
They can make your product look better with their content
Motion graphics can add serious value to your products. They allow you to tell the story of it and present your information in a much more fun way and this allows you to put your point across much better than a piece of still content can. In fact, research has shown that 73% of users who watch videos are much more likely to make a purchase as it allows you to answer all their questions in a short space of time – bonus!
Effective method of communication with your audience
Motion graphics are a great way to engage and communicate with your audience. By using animations and movements, you instantly gain a more interactive experience with your followers than if you were simply posting still images. This allows people to engage with your content, which is important if you want them to know about your brand, product or service.
They can help your brand think outside of the box
When it comes to motion graphic design, the possibilities really are endless. If you want to convey your idea by an astronaut visiting the moon in a rocket, you can. Or if you want talking hedgehogs – you can! The great thing about it is that motion graphic designers can help you turn even the most boring topic into something fun and engaging, they have a wealth of experience and a bank of ideas waiting for you – so why not trust their expertise and guidance next time you want a campaign video?
Final thoughts
Creating engaging and striking content with motion graphics is a fantastic investment for many digital marketing strategies. Not only does it cost you less money, but motion graphics keep your audience engaged for longer, can be used time and time again and have higher retention rates than pieces of still graphic content.
