Sales are about relationships. When you master your sales pitch and close a deal, it is because you’ve built a relationship with the person you’re doing business with. Here are five tips for making sure your sales pitch creates the proper connection to get what you want from every sale.
1. Know Your Audience
There is no one-size-fits-all sales approach. The way you would sell to a 50-year-old woman making $120,000 a year as a marketing director is very different from how you’d approach an 18-year-old college freshman who makes $12 an hour with no formal education and works as a bartender. Before you pitch, consider who you’re pitching to and tailor your presentation accordingly.
2. Understand the Value of Your Offer
A sales pitch is a conversation, not a monologue. The more you know about your audience, the more likely you will articulate something relevant to the discussion. If you’re speaking to a room of new entrepreneurs, what products and services would they find valuable? This will help to trailer the pitch according to the audience.
3. Practice, Practice, and More Practice
This is a tip that you may have heard before. It’s important to remember that your sales pitch can be as good as it wants to be on paper, but if you don’t know it by heart—you won’t sound convincing out loud.
Practice in front of a few people, and get feedback from them on how you can improve your pitch. This way, you’ll also get comfortable speaking in front of an audience.
4. Make Your Pitch Easy to Follow With a Clear Structure and Flow
It’s essential to have a structured and well-thought-out sales pitch to ensure your message is being delivered clearly and effectively. When putting together your sales pitch, it’s critical to visualize the structure of your presentation.
A storyboard is simply a visual outline of how you want to structure your pitch. Think of it as a blueprint for building the perfect house. Once you know what materials you want and where everything should go, you can start laying bricks.
5. Reinforce Your Message With Visual Content
Reinforce your message with visual content. Visuals are a great way to help get your point across, strengthen your message and make a lasting impression. A picture does speak a thousand words, so use visuals to make your pitch more engaging and memorable.
Visuals will help you deliver results because the brain processes imagery 60,000 times faster than text. The human brain can process an image in as little as 13 milliseconds – even if it’s abstract or complex. And what’s more, we remember 80% of what we see compared to just 20% of what we read.
A sales pitch is an essential tool in a marketing mix. Many small business owners skip creating a sales pitch because they do not consider it part of their marketing plan. It will help if you seek advice from industry experts like Stefan Soloviev.